Scale for Good

Our responsibility is our opportunity

In order for people to feel good about visiting us, they need to feel good about our food, our company and the impact that we have on the world.

The world is changing. The population is growing, cities are expanding and temperatures are rising, stretching basic resources like water and food to their limits. These are complex challenges that demand innovative solutions and collective action. As one of the world’s largest restaurant companies, we have the responsibility and opportunity to take action on some of the most pressing social and environmental challenges in the world today. We embrace this opportunity to drive meaningful progress, and to do so by collaborating with millions of customers, employees, Franchisees, suppliers and other partners.

These initiatives are most impactful when they go beyond the direct reach of our company to influence action both within our business network and beyond. We call this using our Scale for Good. We hope our efforts can drive real change, so they become tomorrow’s standard. It’s an ongoing effort, and we’re always looking to what’s next.

Our global priorities below reflect:

• Analysis of major social and environmental impacts of our food and our business.
• The material environmental and social issues that matter most to our customers and employees, Franchisees, suppliers and wider stakeholders.

A solid foundation

Beyond these global priorities, we will continue to drive progress on our goals and commitments across key social and environmental topics such as forest conservation, diversity, animal health and welfare, and supporting families and farmers. This is part of our ongoing effort to produce food responsibly and take care of people and the planet.